Estratégia e produção de conteúdo para a Embratel, numa missão que incluiu pegar o portfólio...
Como vamos ler revistas no futuro?
21 de janeiro de 2010 | Por Mauro Amaral 2 Comentarios
O que me chamou mais atenção neste vídeo é que ele se permite ser conceitual. Sem rodeios, limitações ou questões mundanas como um orçamento que estoura. A turma da Bonnier R&D – gigante de mídia originária da Dinamarca-, oferece a nós um rápido ensaio de como cair de cabeça no mundo digital sem abandonar o prazer da leitura de um mundo de átomos.
O protótipo é totalmente irreal, ou seja, não foi construído para o vídeo. Mas qualquer cidadão mais ou menos antenado vai perceber que absolutamente TODAS as tecnologias apresentadas já existem. Da navegação ao estilo iPhone a tela de AMOLED com maior brilho e definição está tudo por aí espalhado em smartphones e leitores de eBook.
Vamos aos detalhes conceituais então?
Uma decisão muito interessante foi a jogada de foco nas imagens. Perceba que isso é bem próximo do nosso método de leitura de uma revista. Quando nos focamos num Box de texto, mentalmente deixamos a imagem em segundo plano.
A idéia que mais me chamou atenção foi a de oferecer integração ás mídias sociais e demais formas de compartilhamento de forma sutil, quase invisível. Essa não invasão da funcionalidade no conteúdo é, para mim, o grande achado deste projeto.
Claro, nem tudo está perfeito. Notaram como eles simplesmente desapareceram com qualquer elemento levemente parecido com propaganda? Tá certo que o conceito se sustenta com idéias...mas e o salário de todo mundo que pensou, é pago como?
Fico na espera do comentário de vocês para me ajudar a descobrir. :D
Nota: esbarrei neste vídeo a partir da twittada do Mr Mason.
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O futuro do editorial
Realmente toda tecnologia já existe e arrisco a dizer que é bem viável para um futuro extremamente próximo. (iTablet, Kindle3?)
Acredito que a maior barreira que os leitores digitais estão enfrentando, e isso inclui desde os antigos ebooks até o recente Kindle é com relação a barreira física em si, já que o próprio ato de ler está associado a alguns velhos costumes. Por exemplo, se você tiver um aparelho ultra moderno, provavelmente vai relutar em levá-lo para a praia. A questão do tratamento da tela está em evolução, e é um dos pontos mais delicados, já que o eletronic ink display tem suas limitações.
Apesar disso tudo, as vantagens de se poder utilizar conteúdo multimídia, acesso remoto a informação, interatividade e alta capacidade de armazenamento fazem com que esse tipo de dispositivo seja extremamente atraente.
Veja um outro exemplo de protótipo, também totalmente viável tecnologicamente falando.
Prazer da leitura
Eu acrescentaria outro: o prazer da leitura. Ler é um prazer que vai sendo cozinhado em banho-maria, lentamente.
Este protótipo recupera em parte isso.
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